A Wall Street Journal,
Los Angeles Times,
and Publishers Weekly

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.



Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive.

Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it.

Ryan Holiday

NYT Bestselling author: The Obstacle Is The Way and Ego Is The Enemy
The habits and engaging storytelling in these pages provide a perfect framework for anyone who wants to build meaningful relationships in all facets of life from the personal to the political.

Zeppa Kreager

Chief of Staff for the Biden for President Campaign
I’ve seen first hand how the successful application of these tools can be truly transformative. These habit-forming lessons flat out work and this book will be your new secret weapon.

John Foley

Founder and CEO of Peloton
Harris’ book is the modern-day version of Carnegie’s How to Win Friends and Influence People. Powerful and provocative.

Thales S. Teixeira

Professor, Marketing Unit, Harvard Business School
The Soulful Art of Persuasion isn’t about winning.  It is focused on building relationships, blending appreciation and collaboration to ensure success. It’s a business book about Karma, and as you give you will receive.

Dave Stever

CMO | Ben and Jerry’s
Whether you're running a major company, a startup, or just your own side hustle, this book will provide you with powerful lessons and modern tools to sharpen your approach.

Jason Feifer

Editor In Chief, Entrepreneur magazine
Jason Harris . . . expertly lays out tangible, positive actions that anyone can take to uncover their authentic self, influence others, and achieve their goals.

Lewis Howes

New York Times Bestselling author, founder School of Greatness
There are books that help you in your profession and there are books that help you become a better person.  The Soulful Art of Persuasion will help you get better in your profession as a side effect of becoming a better person.  That's the beauty of this book.

Aubrey Marcus

Founder/CEO: Onnit
Jason Harris is a Jedi in the art of using soulful persuasion to put some good into the world. This book is required reading for anyone who wants to be a Purpose-driven leader.

Afdhel Aziz

Founder and Chief Purpose Officer, Conspiracy of Love
...Jason Harris has given us the playbook to build the character, empathy and engagement needed to skillfully win over others in this new media world of distrust.

Eric Ryan

Co-Founder of Method and Olly

Read A Sneak Peek Of The Book


Co-Founder and CEO of Mekanism, Author & Speaker

Jason Harris is the co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion. Harris works closely with brands through a blend of creativity and performance. We call this approach Soul + Science. Iconic brands include Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others.

Under his leadership, Mekanism was most recently named Independent Agency of the Year by The Drum, and ranked by the Effie Index as a top 10 Most Effective Independent Agency in the United States. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work.

Harris was named 2021 CEO of the Year by The Drum, a recipient of the 4A's 100 People Who Make Advertising Great, and a 2020 Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry. His methods are studied in cases at Harvard Business School.

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